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Philosophy

The Misui brand was created from the need to rethink the notion of luxury in today’s modern world.

The instigators and architects behind the idea have aimed for a return to the honesty of nature in the 21st century, the value of all that is local and the concepts of culture and excellence in objects. And they want to achieve this by caring for our natural and human surroundings based on a respect for the environment and people’s labor.

All Misui creations bear the hallmark of Barcelona, but are international in scope; they belong to our time, but without renouncing history and tradition; they bestow great importance to the quality and virtues of materials, but without underestimating the importance of design.

Misui therefore wants to become a benchmark in the world of jewelry, a contemporary experience of luxury.